Mission & Guiding Principles

At REDA, we are leading a new era in PropTech

Our Mission

Make a meaningful difference by leveraging technology to simplify complex processes and create greater utility so people around the world can focus on what matters most.

Our Guiding Principles

Above all, our aim is to build
solutions that are:






The REDA team consists of experts in property management, development workstreams, and technology including Salesforce. We merge the power of our advisory and technology services to streamline even the most complex processes.

kunal reda founder image

Kunal Sharma

Chief Solution Architect

Kunal has over 14+ years of Salesforce and Real Estate domain experience. Prior to conceptualising REDA, Kunal led full scale implementations of ERP processes for Property Management vertical. Kunal has excellent Property Management domain knowledge and leads our innovation labs. He has worked at Deloitte Consulting and IBM Global Services

Kunal is certified for: Force.com Platform Advanced Developer (FDC 320), Authorized Salesforce Force.com Consultant (Level III), Service Oriented Architecture Certification (IBM SOA), Sun Certified Java Programmer, Sun Certified Web Component Developer. Kunal has a BS in technology and IT from Kurukshetra University.
uriel team reda

Uriel Uribe

Co-Founder &
Chief Business Development Officer

In his role as Chief Business Development Officer, Uriel is responsible for establishing and executing the organization’s Business Development strategy. Uriel’s extensive industry experience coupled with his engaging presence and ability to build relationships will be critical in helping onboard more new companies to the REDA family.

Uriel holds a degree in International Business with a Minor in Marketing from the University of Texas at Austin and earned a Master Certificate on Revenue and Strategic Management from Cornell University. Moreover, he holds a Florida CAM license, Florida Real Estate license and is a member of the Community Associations Institute (CAI) and the Institute of Real Estate Management (IREM), among others.
emmett reda team

Emmett Hume

Chief Financial Officer

Before founding Ayodia in 2012 & joining REDA in 2019, Emmett was the Chief Financial Officer of publicly-traded TelVue Corporation and President of WineAccess, an e-commerce company. At WineAccess he implemented a wide range of process automations, leading it to substantial profitability.

Additionally, he has consulted on more than 30 SalesForce projects spanning multiple niches.

Emmett holds a Graduate degree in Finance from Columbia University and a Bachelors Degree in Economics from the University of Pennsylvania.
mercedes reda team member

Mercedes Albarracin

Chief Marketing Officer

As Chief Marketing Officer at REDA, Mercedes is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives.

In addition, Mercedes brings a decade of property management and real estate sales expertise which provides REDA with a rare advantage in both technology and operations. Mercedes holds a degree in Marketing from University of Central Florida, a Florida CAM license, and professional designations.


Dallas, TX


4400 State Highway 121 Suite 300, Lewisville, TX 75056
+1 (214) 614-8311
+1 (877) 315-7277
Sales & Partnerships

Panchkula, India

Innovation Center

207, Amravati Enclave
Panchkula, Haryana 134107
+91 956 088 7444
Sales & Partnerships

Be part of something worth building

No global movement springs from individuals; it takes a village. Together, we are building a new era in PropTech, and we are always in the lookout for creative and talented individuals.
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