Leadership

The REDA team consists of experts in property management, development workstreams, and technology including Salesforce. We merge the power of our advisory and technology services to streamline even the most complex processes.

Kunal Sharma

CEO &
Chief Solution Architect

Kunal has over 14+ years of Salesforce and Real Estate domain experience. Prior to conceptualising REDA, Kunal led full scale implementations of ERP processes for Property Management vertical. Kunal has excellent Property Management domain knowledge and leads our innovation labs. He has worked at Deloitte Consulting and IBM Global Services

Kunal is certified for: Force.com Platform Advanced Developer (FDC 320), Authorized Salesforce Force.com Consultant (Level III), Service Oriented Architecture Certification (IBM SOA), Sun Certified Java Programmer, Sun Certified Web Component Developer. Kunal has a BS in technology and IT from Kurukshetra University.

Uriel Uribe

Co-Founder &
Chief Business Development Officer

In his role as Chief Business Development Officer, Uriel is responsible for establishing and executing the organization’s Business Development strategy. Uriel’s extensive industry experience coupled with his engaging presence and ability to build relationships will be critical in helping onboard more new companies to the REDA family.

Uriel holds a degree in International Business with a Minor in Marketing from the University of Texas at Austin and earned a Master Certificate on Revenue and Strategic Management from Cornell University. Moreover, he holds a Florida CAM license, Florida Real Estate license and is a member of the Community Associations Institute (CAI) and the Institute of Real Estate Management (IREM), among others.

Emmett Hume

Chief Financial Officer

Before founding Ayodia in 2012 & joining REDA in 2019, Emmett was the Chief Financial Officer of publicly-traded TelVue Corporation and President of WineAccess, an e-commerce company. At WineAccess he implemented a wide range of process automations, leading it to substantial profitability.

Additionally, he has consulted on more than 30 SalesForce projects spanning multiple niches.

Emmett holds a Graduate degree in Finance from Columbia University and a Bachelors Degree in Economics from the University of Pennsylvania.

Mercedes Albarracin

Chief Marketing Officer

As Chief Marketing Officer at REDA, Mercedes is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives.

In addition, Mercedes brings a decade of property management and real estate sales expertise which provides REDA with a rare advantage in both technology and operations. Mercedes holds a degree in Marketing from University of Central Florida, a Florida CAM license, and professional designations.
Mission & Guiding Principles

At REDA, we are leading a new era in PropTech

Our Mission

Make a meaningful difference by leveraging technology to simplify complex processes and create greater utility so people around the world can focus on what matters most.

Our Guiding Principles

Above all, our aim is to build
solutions that are:

COMPREHENSIVE

CUSTOMIZABLE

COLLABORATIVE

CONSISTENT

Offices

Dallas, TX

Headquarters

Address
7950 Legacy Drive, Ste 400
Plano, TX 75024
Main
+1 (214) 614-8311
Toll-Free
+1 (877) 315-7277
Sales & Partnerships
sales@reda.one

Panchkula, India

Innovation Center

Address
207, Amravati Enclave
Panchkula, Haryana 134107
Main
+91 956 088 7444
Sales & Partnerships
sales@reda.one
Careers

Be part of something worth building

No global movement springs from individuals; it takes a village. Together, we are building a new era in PropTech, and we are always in the lookout for creative and talented individuals.
Are you #REDAready?