Mission & Guiding Principles

At REDA, we are leading a new era in PropTech

Our Mission

Make a meaningful difference by leveraging technology to simplify complex processes and create greater utility so people around the world can focus on what matters most.

Our Guiding Principles

Above all, our aim is to build
solutions that are:






The REDA team consists of experts in property management, development workstreams, and technology including Salesforce. We merge the power of our advisory and technology services to streamline even the most complex processes.

kunal reda founder image

Kunal Sharma

CEO & MD - Product Innovation

Kunal has over 14+ years of Salesforce and Real Estate domain experience. Prior to conceptualising REDA, Kunal led full scale implementations of ERP processes for Property Management vertical. Kunal has excellent Property Management domain knowledge and leads our innovation labs. He has worked at Deloitte Consulting and IBM Global Services

Kunal is certified for: Force.com Platform Advanced Developer (FDC 320), Authorized Salesforce Force.com Consultant (Level III), Service Oriented Architecture Certification (IBM SOA), Sun Certified Java Programmer, Sun Certified Web Component Developer. Kunal has a BS in technology and IT from Kurukshetra University.

Inaas Arabi

Managing Director - Business Development

In his role as Chief Business Development Officer, Inaas is responsible for establishing and executing the organization’s Business Development strategy. Inaas’s extensive industry experience coupled with his engaging presence and ability to build relationships are critical in helping onboard more new companies to the REDA family.

With over 20 years of experience in the Real Estate industry, Inaas is certified as an Executive MBA from Kennesaw State University- Michael J. Coles College of Business. As a persistent and tenacious leader, Inaas is recognized for financial acuity with a keen eye on organizational fiscal processes and budget management. His peers consistently identify his outstanding contributions to the bottom line with a solid reputation for achieving specified growth and NOI/ROI objectives. Inaas combines calculated risks with in-depth investigation and research to launch new initiatives, projects, and endeavors.
emmett reda team

Emmett Hume

Chief Financial Officer

Before founding Ayodia in 2012 & joining REDA in 2019, Emmett was the Chief Financial Officer of publicly-traded TelVue Corporation and President of WineAccess, an e-commerce company. At WineAccess he implemented a wide range of process automations, leading it to substantial profitability.

Additionally, he has consulted on more than 30 SalesForce projects spanning multiple niches.

Emmett holds a Graduate degree in Finance from Columbia University and a Bachelors Degree in Economics from the University of Pennsylvania.

Natasha Kaushal

Director - Global Sales & Marketing

As Director for Global Sales & Marketing at REDA, Natasha is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives.

In addition, Natasha brings over 15 years of experience in Advertising & Branding which provides REDA with a rare advantage in making our product reach different corners of the globe. Natasha holds a degree in MBA from ICFAI University, India and a Software Engineering degree.


Dallas, TX


4400 State Highway 121 Suite 300, Lewisville, TX 75056
+1 (315) 583-0112
+1 (877) 315-7277
Sales & Partnerships

Panchkula, India

Innovation Center

207, Amravati Enclave
Panchkula, Haryana 134107
+91 956 088 7444
Sales & Partnerships

Be part of something worth building

No global movement springs from individuals; it takes a village. Together, we are building a new era in PropTech, and we are always in the lookout for creative and talented individuals.
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