REDA - Real Estate CRM

World’s #1 CRM for Real Estate

Built on top of the world's most trusted CRM - Salesforce. Streamline and make your CRM processes efficient across all business units. From inquiries, accounts, contacts, calendar, tasks, communication, properties - all in one easy-to-use configurable platform.







Tarah Klein

Digitally achieve business goals &  Simplify your revenue cycle

Capture data from all channels in one unified automated platform to boost response rates, opportunity conversions, occupancy rates and streamline leads to revenue cycle.

automated platform
Leads Management

Capture leads from all channels i.e. connected website, listing services, inbound email, inbound SMS/Text, Web Chatbots, Whatsapp and even from an inbound telephone call.

Integrated showings.

Lead assignment rules.

Duplicate lead management.

Conversion and Response Metrics

Centralized activities and notes.

Communication Templates.

Priority and escalation management.

Configurable lead journey. 

Accounts and Contacts Management

Manage your lease accounts, contacts, companies, clients and vendors all under one roof connected with property management and real estate development SOPs.

Be empowered with 360° information visibility related to all accounts and contacts, facilitating ease in decision making. 

20 Hours
Savings per week
Opportunity Management

One click conversion from leads to opportunities. Whether it is a new acquisition, a new lease or a new client - streamline management of all types of opportunities as per your operating processes and control management policies.

Configurable opportunity journey steps and controls.

No data duplication and data entries.

Centralized activities and notes. 

Integrated document management.

Document templates and electronic signatures workflows.

Communication and notification automations.

Your property management empowered with world’s #1 CRM

REDA Property Management software

Centralize all aspects of your properties from all operations perspectives i.e. sales, leasing, acquisition, documents, marketing, promotions and booking.

Manage all marketing content, amenities, admin charges and rent rates in one unified, scalable and flexible environment.

What are the results - well REDA clients experience squeezing lead to lease cycle from days to hours.

Omni Channel Communications - tailored for your business

Build strong and more meaningful relationships with your tenants, clients and all business stakeholders.

Meet your tenants' and stakeholders' expectations, deliver consistent experiences, improve engagement and satisfaction, gain insights, and gain a competitive edge in the market by adopting omni channel communication strategies with REDA.  

omni channel communication strategies

Define email templates and leverage built in process automation to streamline your email communications. With Microsoft Outlook plugin sync all your email communication in one place.  

SMS & Whatsapp

REDA Platform provides you access to thousands of plug and play business apps including for SMS and Whatsapp service integration with CRM processes.


Out-of-the-box configurable and readily deployable Chatbots for your website and portals. Leverage the power of automation, improve customer service, streamline processes, gain valuable insights, and foster stronger customer relationships.


Deliver exceptional client services with integrated telephony. With readily available CTI adapters, make, receive, record, log and associate all your calls with leads, contacts and opportunities in real time, efficiently.   

 integrated Microsoft and Google services

Integrated Microsoft & Google services

Our integrated Microsoft and Google services allow you to truly centralize your communications and calendar management.

Ready to deploy plugins for Microsoft Outlook syncs all your emails, tasks and meetings in one place - that too connected with CRM processes. Awesome, isn’t it?

Mobile - Accessible - Powerful

Mobile Accessible
REDA - Enterprise Collaboration

Share information, files and data across your company, so everyone moves together

Drive productivity, accelerate innovation and empower your employees to do more anytime, anywhere with REDA Collaboration enablement technology and tools.

Powered by world’s #1 enterprise social network - Salesforce Chatter.

REDA Collaboration enablement tool
REDA point-and-click process automation tools
REDA - Business Process Automation

Have your employees focus on important things by eliminating mundane and redundant tasks

REDA point-and-click process automation tools empower you to eliminate mundane activities and automate redundant tasks. Thus unleashing huge productivity gains by ensuring your resources are put to the highest and best use.

REDA - Open APIs

Seamless Integration, Limitless Possibilities

REDA Open APIs enable seamless data integration, real-time communication, and custom development to meet your specific business needs.


It's easier than ever to scale. A ready to use app for almost every digital need!

4,000+ plug-&-play business apps - be a part of the world’s largest digital ecosystem with REDA.

REDA runs on Salesforce, the world's #1 innovative technology platform. It works on any device and easily integrates with the tools you already use.

Join us on the journey to hyper growth with the world’s #1 Real Estate Technology Solution

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Explore a spectrum of solutions that redefine property management and investment opportunities. Your gateway to a smarter, more efficient future awaits

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